We have redesigned the logo and developed the new visual identity for one of the largest regional newspapers in Norway. Sunnmørsposten has existed since 1882, and last year we started the job with making it better suited for digital surfaces – while maintaining the history.

With such a complex logo consisting of Gothic letters, it was a lot to clean up. More air has been added between the letters and in each letter. Serifs have been taken away or been simplified. The large S, which is also to be used alone as a graphic symbol for Sunnmørsposten, is tightened up and better adapted to the rest of the font image. Now the logo is finally pixel perfect!

- Sunnmørsposten is very pleased with both the process and cooperation with ELLE mELLE, which has led to the redesign of the logo. In addition, we have a flexible profile program that supports our identity in a good and clear manner, tells the CEO of Sunnmørsposten; Kjell Slinning.



@2019 Marielle Benedicte Blaalid

Design by Marielle Benedicte Blaalid